I write words. You need words. Let’s talk.
I’ve been writing professionally since 2013.
I've worked in and around advertising since graduating college, and I've always had a passion for the industry, and the effect it can have on both clients and pop culture as a whole. I have a non-traditional background and haven't taken the usual path to where I am today, but I know that I would bring a fresh perspective and unique voice. Or, whatever voice you want me to bring, I've written for everyone from Mr. Peanut to a 2024 presidential candidate, so I can be flexible.
Even outside of work, I started a humor/finance newsletter with friends called The Water Coolest, which we sold to Barstool Sports in 2021. I've been writing comedy for fun and started performing myself with a show I regularly hosted at Faneuil Hall, headlining shows, performing at colleges, and writing for friends who opened at the Wilbur and Laugh Boston. (I think I'll stick with the writing, I'm not built for the open mic circuit anymore.) I've also had some of my written jokes recognized by the head writer of The Late Show with David Letterman.
Work I’ve Done
The Water Coolest
I co-founded, co-head wrote, edited, and developed the brand identity and tone of voice for The Water Coolest, an email newsletter that effectively blended humor with financial news and organically grew to an audience of more than 100k subscribers before we sold it to Barstool Sports in December of 2021.
Want to see an example? Check it out here!
Tim Scott for America
I wrote and produced content for Senator Tim Scott’s 2024 presidential campaign. My work included video, static, and long-form work leading up to his candidacy, and throughout the campaign. Before this work, I did not have a political background, but was asked by his campaign manager to craft the brand and voice for the campaign, and was one of the few people who could capture the Senator’s voice accurately and authentically. I also led the branding and creative work to launch his book, America: A Redemption Story, which made the NYT Bestsellers list as a result.
Michelin #FirstCarMoments
We were tasked with creating an owned moment for Michelin Tires. What better tie to your tires than that feeling the moment you got your first car? Kids are excited to drive, and parents can rest easy knowing their children are driving on tires which will keep them safe.
Tunnel to Towers Student Ambassador Program
Our client, Tunnel to Towers, wanted to engage Gen Z to highlight the importance of remembering the heroes of the 9/11 terrorist attacks. Using the newly incorporated NIL rules, I helped identify student athletes with a family connection to the day, or to first responders and our military. I wrote and directed videos featuring each of the athletes, and hired crews for all of our shoots. Since 2021, the program has grown to more than ten athletes.
Gillette Heated Razor
Our team identified positive comments showing that people understand the benefits of the luxury Heated Razor and want it, but cannot necessarily rationalize buying it for themselves.
To drive sales, we developed a campaign that encourages people to gift a Heated Razor as a luxury gift with messaging targeted to various personas and what drives their buying behavior.
Michelin Holiday Safety Tips
To keep Michelin tires top of mind during the holidays, I developed a series of graphics to emphasize the importance of driving safety, while tying back into the safety record of Michelin tires.